The Client 

Notco is a food technology company focused on making
innovations in the world of consumption.

The Ask 

Help NotCo launch NotHangover, a new probiotic shot that helps mitigate the effects of alcohol the day after (aka hangover).


The Solution

Partner with McDonald’s, the reigning champ of curing hangovers, to create the ultimate hangover breakfast: the Not Happy Meal.


Case Study Video
TV Spot
Poster Set
Not Happy Meal Toys
Not Happy Meal Box
Branded Collaboration Product

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